Southern California Presbyterian Homes' Mike Townsend on "Higher Quality Leads." Building new revenue without more concessions. Selling quality without compromise for higher occupancy.
Southern California Presbyterian Homes' Mike Townsend on "Higher Quality Leads." Building new revenue without more concessions. Selling quality without compromise for higher occupancy.
Jay Hibbard on "The New Normal" in Senior Marketing. Economic obstacles and new retirement mindsets have transformed mature marketing. How senior living communities can sell the Silent Generation. Reinforcing the CCRC value proposition. Creative incentives for sales.
John Falldine of Edgemere (Dallas) on "Promoting Senior Living without Diluting Brand Strength." Retirement community vacancies: How changes affecting the mature market climate and vacancies after expansion created brand challenges for eight-year-old CCRC.
John Falldine of Edgemere (Dallas) on "Promoting Senior Living without Diluting Brand Strength." Retirement community vacancies: How changes affecting the mature market climate and vacancies after expansion created brand challenges for eight-year-old CCRC.
Patty Morrell of Meadowood Senior Living on "Creative Sales Thinking." Combating media gloom in the mature marketing environment. How creative messaging and pricing options bring better-qualified leads to retirement community sales.
Patty Morrell of Meadowood Senior Living on "Creative Sales Thinking." Combating media gloom in the mature marketing environment. How creative messaging and pricing options bring better-qualified leads to retirement community sales.
Jay Hibbard on "The New Normal" in Senior Marketing. Economic obstacles and new retirement mindsets have transformed mature marketing. How senior living communities can sell the Silent Generation. Reinforcing the CCRC value proposition. Creative incentives for sales.
