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Canadians are still more interested in shopping at bricks-and-mortar stores than online. Still, if Canada doesn't actively pursue e-tailing, we risk missed business opportunities and economic implications, as Sherry Cooper, Executive Vice President and Chief Economist at BMO Financial Group, said while speaking at an event in February.
In order to build a successful social media strategy for your business, it's important to consider exactly who will be executing it. Will one person be dedicated to communicating with customers through your social media channels? Or will every employee be responsible in a way for reflecting the brand and culture of the company through their participation in social media?
At BMO's Social Media Week event in February, we asked three professionals in the field what it means to measure success in social media. Their insights emphasized the need to set goals and intentions with what you'd like to achieve through social media. Once you do that, they suggested, you'll know the type of return you're looking to gauge through these online marketing activities.
At BMO's Social Media Week event in February, we asked three professionals in the field what they felt the significant trends in social media had been over the past year. While their answers were diverse, they all pointed to an increasing comfort among business owners using social media.
To kick off BMO's Social Media Week event on Feb. 16, 2012, Deputy Chief Economist, Doug Porter gave an economic forecast for small business owners in attendance. Including an analysis of Canada's growth compared to the U.S. and in relation to past trends, he provided insightful context about the environment in which small business owners are starting up and growing.
As self-employed entrepreneurs with in-demand skills, many professionals spend years developing reputations based on 'hands-on' services.
But what if they were able to strategically build their business instead of constantly working in it? Dr. Roy Jackson's story illustrates opportunities to work on as opposed to in one's business.
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